WHAT YOU WILL NEED TO SETUP YOUR ADVERTISER ACCOUNT:

Credit card

You will need to enter your credit card information for billing.

Talking points or script

You will upload typical host talking points to generate a script, or you can copy & paste your script to be read verbatim.

Budget and other preferences

You will need to know the budget you are planning to spend for your campaign, as well as what you want to bid as your CPM price. You also need to decide on your target audience, your podcast show genres you want to run your ad on, preferred ad position, and other typical podcast campaign details.

Now you are ready to go to the ekoz.ai sign up portal.

Step ONE

Go to the ekoz.ai sign up portal. ekoz.ai/sign-up

Select that you are an advertiser.

Enter your email, first and last name, and create a password.

Read our terms of service and check the box that you agree.

Click “Submit.”

Step THREE

Now create your first campaign.

Name your campaign and select the target audience gender and age.

Click “Select Categories” and choose the podcast content genres most relevant to your target audience, that aligns will with your product or service.

Now check the box if you are OK including shows with explicit content. If not, leave it unchecked.

If your product or service may be considered “sensitive” to some listeners, such as adult subjects, alcohol, or highly controversial content, please select those categories.

Click “Next.”

Step FIVE

Now you will design the ad that will run.

Give your ad a title so you can monitor the progress.

Now you can either upload your host “talking points” to generate a custom script per each host, or you can paste in a script to be read verbatim.

Now you can listen to and approve an example read of the ad. The voice is a generic ekoz.ai voice as an example only. Ads will be voiced in the eko of each host matched to your campaign.

Note: For scripts generated by AI, each ad that runs may be slightly different, tailored to the specific host and show content.

If using a tracking pixel insert the URL.

Now click “Save and Approve.”

Your campaign is created, podcasts will be matched based on audience demographics, content categories, and CPM pricing.

For your next campaign just click “Create Campaign” in your ekoz.ai dashboard.

Step TWO

Enter the name of your organization and invite any users you would like via email.

Choose the IAB categories that are most relevant to your product or service. This is to prevent competitive products/services from running ads in tandem. Check all that apply.

Click “Next.”

Enter your payment information.

  • Invoicing is automated based on actual impressions served. Your card will be charged every 30-days.

Click “Add Payment Method.”

Your account is now active.

Step FOUR

Now enter your budget for this campaign in $US. Select whether you want the campaign to deliver impressions as fast as possible, or you want an even delivery across the campaign timeframe.

Choose your preferred ad position – pre/mid/post roll. And choose the ad length.

Now set your CPM bid. Note the recommended bid level. The higher your bid the more likely your campaign will match with quality podcasts.

Note: Podcasters set their CPM minimum price and your bid must be equal or higher than their minimum to match.

Select your frequency cap. This is the max number of times a listener can hear your ad in a single ad break.

Now specify your campaign start and end dates.

Click “Next.”

If you need help setting up your account, please contact us / support@ekoz.ai